Brand kit

PreviousRoadmap

Last updated 21 days ago

Brand kit

This page is actively evolving. Additional assets and resources will be added over time as needed.

Ekiden Logo Guidelines – Please Read 👇

To keep the Ekiden brand looking sharp and consistent, here are a few quick rules when using our logo:

Stick to the official colors – no red, blue, or anything off-brand.
Don't stretch or squash it – scale it evenly.
Keep it readable – make sure it's big enough and has space to breathe.
No rotations or weird effects – clean and simple always wins.

Thanks for helping us keep Ekiden looking good out there.

Brand colours & Fonts

Brand Colors

Primary Colors

These primary colors should be used as a priority. And broadly used to represent the Ekiden brand. Use cases include but not limted to User Interface, marketing assets, printed assets.

Neon Green

HEX #E2FF04
RGB (226, 255, 4 )
HSL 67° , 100% , 51%
Pantone -  388 C

Light Lime

HEX #FEFFF6
RGB (254 ,255 , 246 )
HSL 67° , 100% , 98%
Pantone - P 179-1 U

Muted Black

HEX #1A1A1A
RGB (26 ,26 ,26 )
HSL 0° , 0% , 10%
Pantone - Neutral Black C

Dark Green

HEX #171A00
RGB (23 ,26 ,0 )
HSL 67° , 100% , 5%
Pantone - 5535 C

Secondary Colors

These colors are used mainly for marketing purposes such as swag, social content and printed content.

Soft Lime

HEX #DDFF63
RGB (221 ,255 ,99 )
HSL 73° , 100% , 69%
Pantone - 386 C

Deep Ruby

HEX #B80058
RGB (184 ,0 ,88 )
HSL 331° , 100% , 36%
Pantone - 227 C

Hyper Pink

HEX #FF007A
RGB (255 ,0 ,122 )
HSL 331° , 100% , 50%
Pantone - 806 U

Neon Orange

HEX #FF6C00
RGB (255 ,108 ,0 )
HSL 25° , 100% , 50%
Pantone - 15-1460 TN

Brand Fonts

Primary Font

Dm Sans is used for UI and marketing in Ekiden assets, this sans serif font is practical, clean, yet modern and versatile.

Secondary Font

VT323 is limited to Marketing purposes, this pixel style and futuristic font is ideal to represent Ekiden as a cutting edge trading app

Download the brand asset pack

Includes: Ekiden logos in a variety of formats.

PreviousRoadmap

Last updated 21 days ago